Could Jasmy Replace iCloud? (What Would Need to Happen)

Franki Ford
Oct 26
5 min read

Apple revolutionised personal cloud storage with iCloud, but a new force in Japan is quietly building something even more transformative. JasmyCoin (JASMY) is not just a cryptocurrency; it is a decentralised framework for personal data ownership, privacy, and IoT security that could redefine how digital trust works worldwide.

As Apple faces increasing regulatory pressure on data protection, Jasmy’s blockchain-based “Personal Data Locker” model offers something iCloud never could: a future where your data is entirely under your control. And, let's face, we all know someone who has been impacted by a data breach or data leak.

What Makes Jasmy a Game-Changer

Founded by Kazumasa Sato and a team of former Sony engineers, Jasmy Co., Ltd. created the Personal Data Locker (PDL). This is blockchain vault allowing individuals to store, track, and monetise their personal data. It’s powered by Secure Knowledge Communicator (SKC) and Smart Guardian (SG), two core technologies enabling secure data transmission across IoT networks.

In Jasmy’s own words, which I found within the Jasmy White Paper (2020);

“We aim to realise a Data Democracy by building a decentralised, democratic world where data is protected as inherently owned by each individual.”

While iCloud centralises your information under Apple’s servers, Jasmy decentralises it, returning ownership and consent back to you. I love this idea.

From Tokyo to the World: Why It Matters Now

There is little disputing that Japan is at the centre of global conversations about data trust and digital identity.

Prime Minister Fumio Kishida, in multiple addresses to the Digital Agency of Japan and the Cabinet Office on Web3 Innovation (2023–2025), has repeatedly emphasised:

“Japan will position itself as a global leader in Web3, where individuals can securely manage and utilise their own data.”

Although the Prime Minister has not specifically referenced JasmyCoin, his national Web3 policy framework directly supports the environment in which Jasmy thrives; one focused on digital sovereignty, IoT security, and blockchain transparency. This makes Jasmy Japan’s best-placed candidate to deliver on that national vision.

How Jasmy Could Replace iCloud

Cross-Platform Data Sync: Jasmy’s decentralised PDL could evolve into an interoperable data-sync system spanning devices, manufacturers, and operating systems. In simple terms Jasmy’s technology could let all your devices (whether they’re from Apple, Samsung, Sony, or any brand) share and update your personal data with each other safely and automatically. So, for example, your phone, laptop, smartwatch, and even your car (#Toyota /Jasmy collaboration) could all stay in sync with your files and settings without needing a single company like Apple or Google to control it. Everything would be managed through Jasmy’s secure, user-owned data network instead.
Identity and IoT Trust: Jasmy is already working with major Japanese tech companies like Panasonic Advanced Technology to make sure that devices connected to the internet (like smart cars, home sensors, or wearables) can recognise and trust who is using them. Basically, they are creating a secure system where both people and smart devices can safely prove their identity and communicate without being hacked or tracked by outsiders.
Auditable Privacy: Every data transaction on Jasmy’s blockchain can be verified, giving users absolute transparency over where their information goes, something Apple’s iCloud architecture still cannot do. Put simply, whenever your data is shared or used on Jasmy’s system, there’s a clear record of it on the blockchain, Ethereum, (being currently bought up largely by #Blackrock), like a digital receipt that cannot be changed or hidden. This means you can see exactly who accessed your information, when, and why, giving you full control and proof of how your data is handled. Apple’s iCloud, on the other hand, does not let users see or verify this level of detail behind the scenes.
AI Integration: As Apple moves into on-device AI, Jasmy’s blockchain could provide the trust layer that verifies training data authenticity and user consent.

The 4 Ws — What, Where, When, and Why Apple Might Buy Jasmy

What

Jasmy already has the technology Apple would need if it wanted to make iCloud or Apple Wallet more private and secure. It gives users control over their own data and uses blockchain to verify identity and data ownership. This means Apple could use Jasmy’s system instead of spending years building its own version from scratch.

Where

Japan is Apple’s third-largest market. The rollout of the My Number Card into Apple Wallet in 2025 underscores the government’s digital-ID ambitions, perfectly aligned with Jasmy’s technology.

When

As Apple’s AI and privacy strategies mature post-2026, acquiring Jasmy could give it a turnkey system for secure, user-controlled data verification that meets both Western and Japanese data-protection standards.

Why

Apple’s brand is synonymous with privacy. Jasmy’s blockchain gives Apple proof of privacy. Combined, they could form the first hybrid Web2–Web3 cloud ecosystem, where user consent and cryptographic validation coexist seamlessly.

Larry Fink and BlackRock: The Institutional Catalyst

Even beyond Apple, the world’s largest asset manager is hinting at what’s coming. Larry Fink, CEO of BlackRock, has repeatedly stated that tokenisation (converting assets and data into blockchain-based digital tokens) represents “the next great revolution in finance.”

In his 2025 Annual Letter to Shareholders, Fink wrote that “Every stock, every bond, every asset can and will be tokenised.” BlackRock has since increased exposure to blockchain-infrastructure investments, such as #Ethereum, signalling institutional validation of projects like Jasmy that specialise in data tokenisation and traceable digital ownership.

If Apple represents the hardware of privacy, Jasmy and tokenisation represent the economy of it; an inevitable convergence that visionary investors like Fink clearly see coming.

Could It Really Happen?

In the near term, Jasmy is unlikely to replace iCloud outright as Apple’s ecosystem remains too entrenched. But in the next decade, Jasmy’s decentralised model could transform what “the cloud” even means.

Picture a future where:

Your phone backups and data are encrypted end-to-end, owned solely by you.
You can track every company that touches your information.
You can earn micro-rewards for voluntarily sharing anonymised insights.

That’s the Jasmy future, and it’s entirely compatible with Apple’s privacy philosophy. The question is not if Apple will adapt to it, but how soon.

The Future Cloud: From Possession to Permission

Cloud storage is currently about possession; one corporation safeguarding billions of gigabytes. Jasmy’s world is about permission; where every byte is governed by the person who created it.

In that shift from centralised storage to user-owned ecosystems, Jasmy may not just complement iCloud; it may become the model Apple must follow. I know that I would love to have my data secured. What about you? (feel free to leave a comment; I would love to hear from you!)

Sources (my in-text references)

Larry Fink (CEO of BlackRock), Annual Chairman’s Letter 2025; CoinDesk (2025); CoinCentral (2025)
Jasmy White Paper (2020, Jasmy Co. Ltd.)
PR Times Japan (2025): Janction and Jasmy Chain Roadmap
Panasonic Advanced Technology & Jasmy Partnership (2024)
Apple Inc. (2025): Advanced Data Protection Documentation
Japan Digital Agency (2025): My Number Card x Apple Wallet Program
Cabinet Office Web3 Innovation Council Records (2023–2025): Statements by Prime Minister Fumio Kishida
Government of Japan: Act on the Protection of Personal Information (APPI)